Thanks for stopping by. If you’re working on something that needs a little imagination and a lot of intention, I’d love to connect. ˚ ༘♡

Outside of work, I’m usually making something by hand, whether it’s a comic, a handmade gift, or a craft project I probably started at midnight. ✄

I studied the Arts, Technology, and the Business of Innovation at USC’s Iovine and Young Academy, where I built a wide creative toolkit and learned to use it across wildly different kinds of work. ✌︎︎

Before, I worked at verynice as a design researcher and strategist helping clients like the American Heart Association and Mattel make sense of big, human-centered challenges.✐ᝰ

I currently work at Meta's Creative Shop as a creative strategist, developing campaign ideas, sharpening creative, and exploring AI-assisted workflows for advertisers. ✧*

Hi, I'm Alicia!

I’m a passionate creative with a knack for bringing empathy, curiosity, and kindness into everything I do, shaping both the way I work with others and the ideas I create.

My background spans advertising, design research, product design, emerging technology, and game development. This mix helps me find unexpected connections, build ideas with both imagination and intention, and create work designed for how people actually engage.